Today, Patagonia launched the Blue Heart website and petition urging international banks to stop investing in the destruction of Europe’s last wild rivers, and released a preview of Blue Heart, its upcoming documentary film. The multimedia campaign is aimed at protecting the Balkan region from more than 3,000 proposed hydropower projects and meant to bring international awareness to a potential environmental disaster. In the Balkan Peninsula between Slovenia and Albania, hydropower projects threaten to destroy the richly diverse culture, history and ecology of the region known as the Blue Heart of Europe.
Regenerative Organic Certified (ROC) is a holistic agriculture certification encompassing robust, high-bar standards for ensuring soil health and ecological land management, pasture-based animal welfare, and fairness for farmers and workers.
On February 7, 2018, Patagonia will launch a new digital platform connecting customers with local grassroots organizations working to save the planet. The goal of this new platform, called Patagonia Action Works, is to help Patagonia customers learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering time and skills.
[Washington, D.C.]: A broad coalition of Native American, conservation, and historic preservation organizations, outdoor industry, scientists, and outdoor recreationists sued the Trump Administration today to strike down the President’s extreme overreach of authority in revoking the Bears Ears National Monument. The President’s proclamation is contrary to law, ignores overwhelming public support for the original monument designation, and dishonors Native American heritage and culture.
The plaintiffs — Patagonia Works, Utah Diné Bikéyah, Friends of Cedar Mesa, Archaeology Southwest, Conservation Lands Foundation, Access Fund, the Society for Vertebrate Paleontology, and the National Trust for Historic Preservation — filed the complaint in federal court in Washington, D.C.
Americans have overwhelmingly spoken out against the Trump Administration’s unprecedented attempt to shut down our national monuments. The Administration’s unlawful actions betray our shared responsibility to protect iconic places for future generations and represent the largest elimination of protected land in American history. We’ve fought to protect these places since we were founded and now we’ll continue that fight in the courts. – Rose Marcario, President and CEO, Patagonia
Please be sure to visit Patagonia.com for the latest information.
Patagonia has more styles and products made in Fair Trade Certified™ factories than any other apparel or home goods brand and this fall, two of Patagonia’s best-selling lines, Better Sweater® and Synchilla® Snap-T® are now Fair Trade Certified sewn. With 38 percent of its product line now Fair Trade Certified, Patagonia has made it easier than ever to support the factory workers who make its clothing.
After nearly a decade of reimagining the limits of synthetic insulation, Patagonia has developed the Micro Puff Hoody, the lightest, most packable insulated jacket the company has ever created, offering the best properties of down and synthetic insulations in an ultralight package. Patagonia has achieved a previously unattained balance of warmth, weight and compressibility by using PlumaFill, an innovative synthetic insulation, combined with a unique patent-pending construction technique that prevents shifting and clumping over the life of the garment.
In our almost 45 years of doing business, Patagonia has never run a television advertisement. But with America’s public lands under unprecedented threat, we continue our legacy of advocating for the planet by bringing our voice to the airwaves.
Patagonia Workwear uses a blend of industrial hemp, recycled polyester and organic cotton
that is 25 percent more abrasion resistant than conventional cotton duck canvas.
VENTURA, California—Today, Patagonia is launching a line of workwear made with Iron Forge Hemp™ canvas, a new blend of industrial hemp, recycled polyester and organic cotton that is more durable, abrasion resistant and comfortable off the rack than conventional cotton duck canvas. With farmers, builders, ranchers, foresters and environmental activists in mind, Patagonia set out to build a collection of superior, function-specific workwear that uses less harmful materials and withstands the rigors of the field or the job site.
In February, Patagonia announced that surf industry members using Patagonia’s patented PSI Vest technology could use it in exchange for a fee to benefit environmental causes. As a result of this program, Patagonia will make its first donation of $150,000 to Fundacion Punta De Lobos. This donation continues to close the gap needed to fully protect this iconic point. The donation, in conjunction with Patagonia’s release of its PSI Vest to the public, continues Patagonia’s effort to change the surf industry.
Despite months of rhetoric claiming his respect for Teddy Roosevelt's legacy of public lands protection, Secretary Zinke revealed he is just another politician looking to exploit and develop America’s public lands at the expense of our children and grandchildren. Secretary Zinke’s recommendation that the president shrink the boundaries of Bears Ears National Monument ignores the law and public outcry, including over one million comments in support of monument status. Bears Ears holds irreplaceable cultural, ecological and recreational value and it needs our protection. If the president decides to usurp Congress’s authority and shrink the boundaries on his own, Patagonia will take legal action to defend our public lands. We hope everyone who cares about public lands will continue to let their voices be heard. – Rose Marcario, President and CEO, Patagonia
Open letter to the international community and parties to the Paris Agreement from U.S. state, local, and business leaders
We, the undersigned mayors, governors, college and university leaders, businesses, and investors are joining forces for the first time to declare that we will continue to support climate action to meet the Paris Agreement.
Patagonia’s Reno distribution, repair and customer service center has grown to nearly 500 employees, and so has demand for on-site childcare services. This week, Patagonia celebrated the grand opening of its newly expanded Truckee River Child Development Center (TRCDC) with an event featuring Nevada Senator Catherine Cortez Masto, Patagonia’s president and CEO Rose Marcario, and Patagonia’s VP of public engagement, Rick Ridgeway.
Less than 24 hours after joining with our industry to celebrate the economic power of outdoor recreation, in a hypocritical move, the Trump administration took unprecedented steps that could result in the removal of protections for treasured public lands. We take this as a sign that Trump and his team prefer to cater to fossil fuel interests and state land grabs for unsustainable development, rather than preserve a vital part of our nation’s heritage for future generations by protecting federal lands owned by every citizen.
This spring, Patagonia has taken an important step to change the surf and apparel industries, making its full line of board shorts and bikinis Fair Trade Certified™. Fair Trade offers direct and practical benefits to workers and is part of Patagonia’s broader drive to support workers, elevate communities and do work in a truly equitable way.
The Trump administration’s unprecedented reversal of protections for Bears Ears National Monument is an egregious violation of our shared American values. It is an affront to all of us who enjoy and benefit from the preservation of our nation’s most treasured publicly owned landscapes, and to the Native American communities for whom the land is sacred.
Moreover, it’s unlawful. A U.S. president has no authority to remove national monument protection under the Antiquities Act and that is why we, along with our conservation partners, are suing to challenge the President’s authority under the Antiquities Act to remove Bears Ears’ national monument protections.
Patagonia’s most recent initiative to protect Bears Ears National Monument is a collection of interactive 360-degree films highlighting the cultural and recreational significance of the threatened region in Southeastern Utah. In This is Bears Ears National Monument, powered by Google’s 360 technology, Patagonia’s ten short films create an experience of total immersion through the storytelling of Native American tribal leaders and outdoor athletes. The film experience concludes with a call-to-action to Secretary Zinke, asking him to stand up for public lands and defend Bears Ears National Monument.
Patagonia’s new 850 Down Sleeping Bag is inspired by the bag Patagonia founder Yvon Chouinard built for himself 45 years ago—a simple mummy-style bag with overstuffed channels and a center-front zipper that let him tie in at belays, cook at bivies, move around without the bag twisting and have consistent loft, trip after trip. Inspired, Patagonia set out to create its first sleeping bag, an updated version of Yvon’s innovative bag. The new 850 Down Sleeping Bag is an elegant, real-world bag built with the best available materials and 45 years of down-construction expertise.
Patagonia spent more than five years researching, developing and testing its Personal Surf Inflation (PSI) Vest for big wave surfing, and in 2014, received a United States patent for the innovations included in the PSI Vest. Today, the company announced it will bring the PSI Vest to market this spring for surfers who have met certain qualifications. Patagonia will also share this groundbreaking technology with other manufacturers in exchange for licensing fees that Patagonia will donate to help save Punta de Lobos, an iconic and endangered Chilean surf break.
Patagonia is relocating its Portland, Oregon retail store to a new location in the Burnside area of downtown. The new building, which is set in a high-traffic district, has large street-facing windows where the company plans to showcase its environmental and social activism campaigns. Patagonia Portland has a long and rich history of community involvement and environmental activism, hosting in-store community events and giving $352,000 to local environmental groups since 2002. Recent campaigns such as Fair Trade, Denim is a Filthy Business, and Vote Our Planet have resonated well in the Portland community and the new store will allow Patagonia a more prominent space to talk about important social and environmental issues.